“To Be! Shakespeare Here and Now” PR Kit

The following materials are available for use by community organizations hosting Optimist Theatre’s “To Be! Shakespeare Here and Now”.  All documents other than photos are formatted for Microsoft Word (both .docx and .doc) and are intended for customization by the host organization.  All rights granted.

Please contact Susan Fry at 262-498-5777 or SSFry@OptimistTheatre.org if you have any questions.

Please feel free to click, download and use any of the following – and thank you for hosting a presentation of “To Be! Shakespeare Here and Now”.


To Be Press Release

This document is intended for distributed to media for re-print as an article or to generate interest in a pre-show interview.  Ron Fry is available for phone interviews.  See additional instructions on the document itself.

Time frame:  Minimum of 4 to 6 weeks before the event.

Click Here for the .docx file            Click Here for the .doc file

To Be Calendar Release

This document is intended for distribution to media for the purpose of inclusion in Community Calendar-type event listings.

Time frame:  Typically 2 to 4 weeks before the event.  Check with your local media outlets for their actual preferred lead-time.

Click Here for the .docx file            Click Here for the .doc file

To Be Flyer – Black and White

This is a half-sheet Word document created in black and white.  Add your organization’s details where it says "Delete and Type Your Text Here".  Be sure to include your organization name and address, date and time of the presentation, and contact name, phone number and email address for more information.  Consider printing on parchment-look paper.

Click Here for the .docx file            Click Here for the .doc file

To Be Flyer – Sepia Tone

This is a half-sheet Word document created with a light sepia tone background.  Add your organization’s details where it says "Delete and Type Your Text Here".  Be sure to include your organization name and address, date and time of the presentation, and contact name, phone number and email address for more information.

Click Here for the .docx file            

To Be Poster – 8 ½ x 11

This is a full color sheet that may also be used as a full-sheet flyer.  You may convert it to black and white by simply printing your initial copy in black and white. Add your organization’s details where it says "Delete and Type Your Text Here".  Be sure to include your organization name and address, date and time of the presentation, and contact name, phone number and email address for more information.

Click Here for the .docx file            Click Here for the .doc file

To Be Poster – 11 x 17

This is a full color sheet.  You may convert it to black and white by simply printing your initial copy in black and white.  Add your organization’s details where it says "Delete and Type Your Text Here".  Be sure to include your organization name and address, date and time of the presentation, and contact name, phone number and email address for more information.

Click Here for the .docx file            Click Here for the .doc file